News & Views


EGR Intel - Vodcast

EGR's Niamh Gallagher interviews EQ-Connect CEO Will Mace about the SCV - it's potential to reduce harm and the remaining hurdles before it becomes a reality. Watch here...

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Government Minister gives explicit support for SCV

Chris Philp MP explained 'the efforts of individual operators to prevent harm are undermined if the person in the grip of a gambling operator can simply switch operator. Shoring up our systems to prevent this must be a priority'.

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Why the UKGC's SCV update is a golden opportunity for our industry

The SCV is an opportunity to strengthen protection and prove the industry can be trusted to protect its at-risk customers. It should be embraced for its ambition, not dismissed for its complexity.

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ICO guidance on SCV published

The sharing of behavioural data between operators in order to identify individuals who may be ‘at-risk’ of gambling related harms via a SCV may be lawful under Article 6 (1)(e) ‘Public Task’ or Article 6 (1)(f) ‘Legitimate Interests’ of the UK GDPR.

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UK veterans at significant risk of problem gambling

New research, published today, has found that veterans are 10 times more likely to struggle with problem gambling than non-veterans in the UK.

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Gambling related harms; evidence review

A very useful and timely update to the evidence base around gambling related harms from Public Health England.

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EQ-Connect @ Pitch ICE Tech futures

EQ-Connect CEO pitching to Evan Hoff - founder of Velo Partners - as part of the Pitch ICE Tech futures series

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ICO supports 'Single Customer View' project

The ICO and UKGC are collaborating in a regulatory 'sandbox' to work through any perceived Data Protection risks around the SCV project.

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ICO publish data sharing code...and bust a few myths

The code demonstrates that the Data Protection legal framework is an enabler, not a blocker, to responsible data sharing.

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Have your say...

The Gambling Commission are consulting on strengthening requirements for operators to do more to identify those at risk of harm and to take earlier more effective action as a result. Open for comments until 12 Jan 2021.

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The future of the gambling industry hangs in the balance

Bans and limits make for easy headlines, however, if the industry is to make sustainable, long-term progress and significantly reduce harm, it must adopt a collaborative, data-driven approach to addressing the protection of at risk players.

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EGR interview EQ-Connect CEO

“I think the industry wants to show itself to be proactive rather than reactive,” says Mace. “What we're proposing is certainly well beyond the current licence conditions.

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EQ-Connect obtain Pending Certified B Corps status

EQ-Connect is proud to have joined the B Corps community, making a commitment to using our business as a force for good.

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ICO provide advice on data sharing to the House of Lords

The ICO's key message is that data protection legislation does not prevent gambling operators from sharing the personal data of their vulnerable users.

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Gambling Commission update on 3 safer gambling challenges

A mixed report from the Commission - they are satisfied with the industry response in some areas but note it falls significantly short in others.

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APPG - Inquiry into Online Gambling Harm

Following a year-long inquiry the APPG calls for protections for online gamblers and a complete overhaul of gambling regulation in the UK. The group sets out over 30 recommendations that have garnered a strong response in some quarters.

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EGBA launch industry code of conduct on data protection

New industry code establishes rules and best practices to strengthen data protection in the online gambling sector

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New study evidences impact of personalized RG messages

Feedback based on a gamblers actual behaviour, rather than generic messages, is found to be more effective in changing behaviour. Not surprised by the results of this study by Griffiths and Auer but so important to be evidence led.

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Parliamentary Betting Group launches precursor to Gambling Act review

The All Party Parliamentary Group focused on the Betting and Gaming industry has launched a review of the Gambling Act and state of the industry ahead of the expected Government led review. Take their survey to share your views...

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Gambling Participation 2019 - Annual Report

The 2019 gambling participation report shows that 20% of online gamblers aged 18-24 have more than 5 accounts. An operator is blind to a players activity with every other operator so their view of any problematic behaviour is inevitably diluted.

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Single Customer View challenge event

A fascinating event, hosted by the Gambling Commission, to explore the many complexities of creating a common view of customer behaviour to reduce harm. The overwhelming attitude was 'let's find a way to make this happen'.

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Gambling Commission CEO at ICE

Commission CEO Neil McArthur repeated the challenge he has set to the gambling industry to create a 'single customer view' and reiterated his belief that such a view has the potential to be very powerful for player safety

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  1. Terms

By accessing the website at, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law. 

  1. Use Licence

Permission is granted to temporarily download one copy of the materials (information or software) on EQ-connect’s website for personal, non-commercial transitory viewing only. This is the grant of a licence, not a transfer of title, and under this licence you may not: 

This licence shall automatically terminate if you violate any of these restrictions and may be terminated by EQ-connect at any time. Upon terminating your viewing of these materials or upon the termination of this licence, you must destroy any downloaded materials in your possession whether in electronic or printed format. 

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The materials on EQ-connect’s website are provided on an ‘as is’ basis. EQ-connect makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. 

Further, EQ-connect does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site. 

  1. Limitations

In no event shall EQ-connect or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on EQ-connect’s website, even if EQ-connect or a EQ-connect authorised representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you. 

  1. Accuracy of materials

The materials appearing on EQ-connect’s website could include technical, typographical, or photographic errors. EQ-connect does not warrant that any of the materials on its website are accurate, complete or current. EQ-connect may make changes to the materials contained on its website at any time without notice. However EQ-connect does not make any commitment to update the materials. 

  1. Links

EQ-connect has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by EQ-connect of the site. Use of any such linked website is at the user’s own risk. 

  1. Modifications

EQ-connect may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service. 

  1. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of UK and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location. 




1. Privacy Policy 

EQ-Connect (EQ) have developed this Policy to describe how we handle personal information collected from persons who use the EQ website, or who, following an invitation from EQ during any marketing and /or event communication processes, such as in –person, email, telephone, text messaging direct mail and online, provide personal information to EQ. 

Personal information means any information relating to an identified or identifiable natural person; an identifiable person is one who can be directly or indirectly identified by reference to an identifier such as name, an identification number, location data, online identifier or to one or more factors specific to the physical physiological, genetic, mental, economic, cultural, or social identity of that person. 

Sensitive personal information is a subset of personal information and is generally defined as any information related to racial /ethnic origin, political opinions, religious beliefs, trade union membership, physical or mental health, or other medical information including biometric and genetic data, or sexual life preferences. In some instances, sensitive personal information may also include criminal allegations or convictions, precise geolocation information, financial and bank account numbers and unique identifiers such as government issued security numbers, driver’s licence, and passport numbers. 

When you visit the EQ website we collect personal information about your visit. Our web server automatically records details about your visit (for example, your IP address, the type of browser used, the EQ website pages that you visit and the duration of your visit). 

In addition, we collect the personal details which you provide online, for example, when you enter personal details (e.g. name, gender, address, email address, phone number) on a website registration page. 

We also collect personal information directly from you during sales or purchasing activities and/or in connection with marketing events, for instance: business cards; personal contact details; emails and other social media. 

In some circumstances we may also collect personal information about you from third parties, such as your employer, or professional organisations to which you belong, or personal information that you have placed in the public domain, such as from Facebook or LinkedIn. 

By providing your personal information as described above, or by proceeding with your visit to EQ’s websites, you are accepting and consenting to the practices described in this Privacy Policy, and you agree to the transfer, storing or processing of your personal information in the manner described in this Policy. 

If you subsequently wish to withdraw your consent to the collection and handling of your personal information, then you may follow the instructions on any communications you receive from us or contact 

Other websites, which are not operated by EQ, reached by links from these sites are not covered by this Policy. We encourage our users to be aware when they leave our site and to read the privacy statements of each website that collects personal information. Please note that we do not accept any responsibility or liability for policies or the use and/or reliance of data appearing on other websites. 

1.1. Information we collect 

We collect and process the following personal information (which may in certain circumstances include sensitive personal information) about you: 

Information you give us: This is information about you that you give us by filling in forms on our site or by corresponding with us by phone, e-mail, text messaging, direct mail, online or otherwise. It also includes information you provide us through electronic or hard copy business cards, for instance, when you fill out: contact forms; content download requests; event registration forms; information request forms and/or when you report a problem with our site. 

If you are a job applicant we collect, store and use information you provide on your application form(s) for the purposes of recruitment. The information you give us may include your contact details, job application, curriculum vitae, covering letter and any references provided. It may also include sensitive personal information, for instance, on a disability that is relevant to your interview, for which we will require your explicit consent to collect and retain your personal information. 

Regarding each of your visits to our website we will automatically collect the following information: 

We, by using a tracking code from a third-party provider, also collect information on the public IP address of the requesting computer. This tool provides us with information as to the company that has visited our website(s), but individuals cannot be identified by this tool. 


1.2. Cookies 

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or are placed on the hard drive of your device. 

Our website uses cookies to provide you with an effective browsing experience. You can read more about this in our cookie policy. 

1.3. Uses made of the information 

Regarding information you give us, we will use this information for: 

Regarding collected information, we will use this information: 

Regarding information we receive from other sources, we will only collect and handle your personal information in accordance with your contact preferences. 

You can also subsequently inform us of your contact preferences, including any request to withdraw your consent to the collection and handling of your personal information by contacting: Data Protection Officer, EQ-Connect, Parsonage Farmhouse, Marlborough, SN8 3SD, UNITED KINGDOM 

1.4. Sharing Information 

Although we make every effort to preserve user privacy, we may need to disclose personal information when required by law, including (without limitation) to comply with applicable local laws or judicial proceedings, court orders or any other legal processes. 

Personal information is also used by companies in the EQ Group. When we share personal information, we do so in accordance with data privacy and security requirements. All our employees and contractors are required to follow a group data privacy policy when handling personal information. 

It may be shared under contractual control with other companies who collect and handle personal information on our behalf. For these purposes information may be transferred to other companies located outside the European Economic Area. Any personal information that is transferred will be protected accordance with applicable laws. When we transfer personal information from the European Economic Area to other countries in which applicable laws do not offer the same level of data privacy protection as GDPR, we take measures to provide an appropriate level of data privacy protection. 

In some circumstances personal information may be shared with third parties for legal reasons, such as: 

1.5. Storing Information 

EQ is a UK based organisation, but personal information may be stored and processed outside of the European Economic Area. We take steps to ensure that information we collect is processed according to this Privacy Notice, the requirements of GDPR and other applicable laws. 

1.6. Retaining Information 

EQ may be required to use and retain information for legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention or fraud. We may also use personal information to meet our internal and external audit requirements, information security purposes, and as we otherwise believe to be necessary or appropriate: 

  1. a) under applicable law;
  2. b) to respond to requests from courts, law enforcement agencies, regulatory agencies and other public and government authorities;
  3. c) to enforce a contract; or
  4. d) to protect our rights, privacy, safety or property or those of other persons

1.7. Data Security 

We have physical, electronic and administrative security processes in place in our facilities to protect against the loss, misuse, unauthorised access, or alteration of information. Our company uses secure encryption technology for all sensitive and financial personal information transmitted. 

Despite this, the transmission of information via the Internet is not completely secure and we cannot guarantee the security of your personal information transmitted to our site; any transmission is at your own risk. We do not accept liability for any interception of your personal information that may occur. 

1.8. Your Rights Correcting/Updating/Deleting/Deactivating/Accessing Personal Information 

If you wish to correct/delete/edit/deactivate and/or update information or you no longer require our service, you can notify us of this change by contacting us (see below). 

You may, where permitted by GDPR, submit a Subject Access Request (“SAR”) to the Data Protection Officer to check whether we hold your personal information; and/or, require us to provide you with a copy of your personal information; and/or, require us to correct or delete or restrict the processing of any of your personal information that is inaccurate or that you don’t want us to hold. This request should be made in writing to our contact address (below). 

1.9. Contacting Us 

Data Protection Officer, EQ-Connect, Parsonage Farmhouse, Marlborough, SN8 3SD, UNITED KINGDOM 

1.10. Other 

Emails and other electronic communication with us and/or any EQ company may be monitored. Calls to us and/or any EQ company may be recorded for business continuity, quality control, regulatory and/or monitoring purposes. 

1.11. Changes to our Privacy Notice 

We may, from time to time, make changes to our Privacy Notice. Please check back frequently to see any updates or changes to our Privacy Notice. 

GDPR definition 

As from 25 May 2018 onwards, Regulation (EU) 2016/679 (the “General Data Protection Regulation” or “GDPR”) and the Privacy and Electronic Communications (EC Directive) Regulations and any guidance or codes of practice issued by the European Data Protection Board or Information Commissioner (the UK’s independent authority established to uphold information rights) from time to time (all as amended, updated or re-enacted from time to time); and with effect from the date the United Kingdom exits the European Union (“Brexit”) such applicable law of the United Kingdom as has been enacted to provide for Brexit and the transposition into domestic law of the GDPR and/or replacement by new legislation achieving similar or equivalent effects to the GDPR.